Our Story
WHAT'S ON SYDNEY was founded in January 2003 by Philippa Bird. In 2007, the website underwent major development to build a membership base for organisations, enabling them to increase exposure to our audience. During this period, WHAT'S ON SYDNEY traded under the business name What's on Downunder (formerly Bird's Information Guide). The site has continued to evolve with the changing internet and, in 2015, the design was updated to be mobile-friendly.
Our Mission
To provide the most comprehensive, personalised guide of leisure activities throughout Sydney for Australians and tourists, while supporting the organisations who manage these activities.
WHAT'S ON SYDNEY is Sydney's leading "What's On" website, helping Sydneysiders and visitors discover events, attractions, and leisure activities. We also support the entertainment industry by offering free or low-cost promotions for their events.
Founding Members (2007)
- The Darlinghurst Theatre
- Vagabond Cruises
- Marrickville Council
- Rhythmboat Cruises
- Ewart Gallery & Workshop Arts Centre
- Sydney Mechanics' School of Arts
- Blacktown City Community Theatre
- Ku-ring-gai Council
- BackStage Media
- Latin Dance Australia
- College of Fine Arts UNSW
- Sydney Symphony
- Q Station
- Create_ED
- Opera Australia
- Sydney Theatre Company
- Australian Reptile Park
- Full Body Contact Love No Tennis (Cale Bain)
- Concord Heritage Society
Many of our founding members are still with us. As of 2026, we now have a total of 59 members across various levels:
- 26 Basic Members
- 10 Basic Plus Members
- 2 Standard Members
- 12 Premium Members
- 9 Sponsors
Contact Us
For more information, please contact Nancy Hillary via phone or email:
Phone: 02 8801 0029
Email: info@whatsonsydney.com