The What's On Sydney website and social media channels offer a strong opportunity to promote events, businesses and services to a highly targeted Sydney audience.
Our audience primarily consists of Sydney residents who regularly attend local events, dining experiences and entertainment activities.
Website and social media audiences change slightly each month. For the most up-to-date figures please contact sales@whatsonsydney.com.
Audience Overview
- Website: over 13,000 monthly active users
- Facebook: 10,800+ followers
- Facebook content generated 45,976 views in the last 28 days
- 68% of Facebook views come from non-followers discovering content through the feed
- This allows advertisers to reach Sydney audiences beyond the existing follower base
Location
- 92% of social media followers are based in Australia
- The largest audience is located in Sydney, NSW
- Additional audiences are located in Melbourne, Brisbane and Wollongong
- International visitors mainly come from the United Kingdom, United States and New Zealand
Age Groups
- 36% of the audience is aged between 35 and 44
- 29% are aged between 45 and 54
- 14% are aged between 25 and 34
- 14% are aged between 55 and 64
- The remaining audience is aged 65+ or under 25
Audience Behaviour
- Most visitors discover content through social media feeds
- Visual content such as event photos performs best
- The majority of visitors attend local events regularly
- Many users check the website weekly for upcoming activities in Sydney
For more information about advertising opportunities please contact info@whatsonsydney.com or call 02 8801 0029.